Know Thy Audience
Through strategic research, we help organizations thrive by providing valuable data and actionable insights.
Organizations We Have Served
“Vinea Research brings a unique combination of love for the Church, an embracing of Pope John Paul II’s call to a 'new evangelization,' and a strategic and action-oriented approach to market research.”
– Craig Miller, President, FOCUS
Better Methods,
Better Evangelization
Why are businesses so successful in selling commercial products? Because they prioritize getting to know their customers.
The same best practices and high-caliber methods can and should be used to serve the Church. We need data and insight on the body of Christ in order to meaningfully support and nourish it.
Vinea Research offers a full range of market research techniques to deliver critical customer insights that can help transform the way Catholic leadership, parishes, apostolates, and advocacy groups reach and motivate the people they serve.
Research
Conduct qualitative and quantitative research and data collection techniques.
Analysis
Organize, review, verify, and interpret data and information.
Insights
Apply statistical methods and identify patterns, correlations, and actionable insights.
SPeak their language.
Vinea’s business-based and rigorously Catholic market research methods deliver vital customer insights to help you better know and serve your audience.
Why Market Research?
Because when you speak in someone's language, they tend to understand.
The message of the Gospel never changes. But in order to make it resonate, we first have to look. We have to listen to our audience. Market research delivers action-oriented insights and recommendations into audience behaviors and underlying motivators.
When you know what and how your audience thinks, you can:
more effectively reach, engage, and motivate your audience,
create more effective messaging,
demonstrate the impact of programs and products, and
motivate donors and investors.
New Report: The Imapct of COVID-19 on U.S. Catholics
Why aren’t people coming back to Mass? Learn the reasons Catholics are giving, and how COVID-19 has impacted their spiritual and everyday lives, in Vinea Research’s latest findings. Get the full report.
How It Works
Vinea Research follows a proven, systematic, and collaborative process to help you take your data beyond the 'what'. Dig deeper to uncover the 'why’ with vital customer insights.
1. Assess
Clarify challenges, understand client goals, and define target audience.
2. Strategize
Select research methods, choose data sources, and develop strategy.
3. Collect
Conduct qualitative and quantitative research; organize, review, verify data.
4. Analyze
Interpret data and information; apply statistical methods; identity patterns, correlations, insights.
5. Advise
Present relevant insights, and recommend decisions and actions.
Discover vital customer insights with proven, business-based and rigorously Catholic market research methods.
Meet the Team
To view full team bios, visit the team page.
Hans Plate, Founder & President
Matt Christ, Senior Research Analyst
Cathy Boyd, Moderator
Mike Karchner, Moderator
Karen Deaver, Moderator
Bruce Johnson, Ph.D., Statistician
Krishna Tateneni, Ph.D., Statistician