Market Research for Advocacy & Social Groups
Win the language war
When you speak in someone's language, they tend to understand
One of the biggest challenges you face is how to best communicate your key message. This can be particularly difficult when addressing controversial topics such as contraception, abortion, or marriage.
You know better than most that truth never changes. But in order to make it resonate, you first have to look. You have to listen to your audience. When you know what and how your audience thinks, you can better connect with them.
Break down barriers of hate and defensiveness with language that resonates.
Advocacy & Social Group Challenges
Angry People. Your position is often viewed as a deeply personal judgment, as hateful and unempathetic. You need to empathize with people with different views and actually be able to have a conversion.
Marketing Dollars. Each dollar you spend to develop and convey your message must be used efficiently. Wasted funding equals wasted time, effort, and message.
Donors Acquisition. You have to present a credible, professional, and successful strategy to potential donors. Without their support, you cannot achieve your vital mission.
Advocacy & Social Group Solutions
Vinea’s proven market research processes can drastically increase the effectiveness of your messaging and campaigns. Our three-step messaging approach identifies your goals, helps you get to know your audience, and develops messaging and strategies that will be more effective and economical. Messaging research with Vinea uses tools like emotional response modeling and projective techniques to:
help you understand your target audience’s motivations and behaviors,
guide the creation of concepts and materials for communicating your message, and
provide the basis for designing an optimal research program for testing your advertising or other campaign materials.
Step 1: Know Your Audience
Vinea conducts qualitative and quantitative insights research to help you develop a deeper understanding of your audience.
Step 2: Create Messaging
Your organization or advertising agencies develops communication materials based on the insights gained through initial audience research.
Step 3: Test Concepts
Vinea tests your creative concepts to identify the most compelling messages and concepts, and to determine whether your materials deliver your message.
Why Messaging Research?
Vinea gives you clear and actionable information on whether your materials are effectively delivering your intended message.
Our proven process can help you create messaging and approaches that resonate with your audience.
We can analyze the qualitative findings by segmentation. This informs the creation of various renditions of your messaging for each of your specific target audience groups.
The use of professional marketing techniques based on market research can add credibility to your efforts, which can be a persuasive talking point in making your appeal to potential and current benefactors.