About Vinea Research
Market research for the New Evangelization
In a world where often we know too much, sometimes we don't know enough.
Hans Plate spent more than 20 years in corporate America. He conducted market research for industry-leading companies like Pfizer, Metronic, and Genetech. He witnessed these companies expend extensive resources on getting to know their customers, and he saw their success.
So Hans asked, how well does the Church know the people she serves? Shouldn’t the Church use the same market research methods as the secular world?
“a New Evangelization, new in its ardor, methods and expression”
– Pope St. John Paul II
As a lifelong committed Catholic, Hans was inspired by Pope John Paul II’s challenge of a “New Evangelization”. He founded Vinea Research with the goal of applying proven, business-based market research methods to helping Catholic groups get the information they need to further the New Evangelization.
Mission
The mission of Vinea Research is to support the Church by helping it better understand those it serves through expert market research and insights.
Vision
Vinea dreams of seeing the Church achieve its mission of evangelizing everyone.
What Is Market Research?
Market research helps you get to know current or prospective customers. It leverages a variety of data collection, analytic, and statistical methodologies to test new product ideas, hone messaging, and determine effectiveness of existing products or services.
Research
Data is collected via qualitative (interviews, focus groups, message boards) and quantitative (surveys) research techniques.
Analysis
In-depth analysis makes sense of the data by organizing, reviewing, verifying, and finally interpreting it.
Insights
Statistical methods are applied in order to identify patterns, correlations, and actionable insights.
How Can Market Research Help You?
People are falling away from the Church in alarming numbers. We are in desperate need of messages that resonate. Of course truth never changes. But we have to present it in a way that people understand. When you know what and how your audience thinks, you can better connect with them and serve them.
Just as commercial organizations use research to develop strategies for marketing their products and services, Vinea Research helps you use research to develop strategies, make decisions, and take informed action. We design a customized market research approach for your specific needs and goals. Market research helps you:
Identify the messages that resonate most strongly with your audience.
Better craft your message.
Better connect with parishioners, priests and pastors, students, benefactors, former Catholics, and other constituents.
Implement social outreach with greater impact.
Develop more effective campaigns and programs.
Sustain and grow memberships and program participation.
Build stronger relationships with the community.
Increase participation and volunteerism.
Lead non-believers to the Faith through evangelization.
Create a compelling case for financial support.
Make fully informed decisions in planning for the future.