Analysis
Steps 4: Making Sense of the Data
Gathering data is important, but understanding what it means, and how and when to use it, is more important. That’s why Vinea takes your market research to a higher level: we make sense of the data and information we have gathered.
Organize, Review, Verify, and Interpret Data and Information
Apply Statistical Methods
Identify Patterns, Correlations, and Insights
During the intensive analysis process, we organize, review, verify, and interpret the data and information. We apply a spectrum of statistical methods, looking for patterns and correlations and, most importantly, insights.
In simple terms, insights are about looking to the “Why/What next?”— not just the “What?” Insights guide you to a deeper understanding of your “customers” in relation to your unique goals and needs to inform your decisions and enlighten your actions.