What apps are devout Catholics using, and why does it matter? How can you leverage these insights in your apostolate, ministry, or parish to better serve your audience? A new study offers insights that can help you utilize apps and explore new opportunities to connect with the devout Catholics you serve.

Catholics are a sacramental people. We experience the supernatural through what is natural—we encounter the invisible God by means of what is present to our senses. God so loved the world that He sent His Son in the flesh. Though there are many good ways to stay in contact with our God, nothing is quite the same as being present to God in the flesh.

Over these last few years, many Catholic parishes have accelerated their adoption of technological resources by leaps and bounds. This will serve the Church well as we seek to preach the Gospel to all nations. Yet when it comes to the liturgy, we are dealing with something sensory—something “incarnational.” The Incarnation—that Holy Presence in the flesh—cannot be live-streamed or recorded.

Do Catholics care about evangelization anymore? Research suggest engaged Catholics do! Here’s what you need to know about it to better serve the Catholics in your parish, community, or apostolate group who want to evangelize but are feeling ill-equipped.

What do younger adults believe about restrictions on abortion? How informed are they about abortion-related policies? Read the preliminary results of our survey for Students for Life.

How do devout Catholics grow in their faith? A recent study conducted by Vinea Research with DeSales Media offers insights on where engaged Catholics are in their faith lives and what that could mean for parishes, ministries, and apostolates who want to better serve them.

Before COVID-19, many parishes focused on being more welcoming and making the Mass more accessible and relatable. Many parishes now are concentrating on safety precautions, or others have simply gone back to business as usual. But according to recent survey results from Vinea Research, for some Catholics, neither of these approaches will bring them back.

In order to evangelize more effectively, the language we use has to resonate. In order to make the language we use resonate, we have to know our audience.

In order to evangelize more effectively, the language we use has to resonate. In order to make the language we use resonate, we have to know our audience.

Marketing isn’t simply about sitting in a room and thinking carefully about how best to promote our positions—whether on the importance of Christ, the importance of giving to the poor, or on social issues. Maybe it used to be.

But in today’s environment, we need to understand what motivates each group we are trying to reach. We need to learn about key aspects of our audiences, from how they form their opinions and views on related subjects, to the impact of their past experiences and family dynamics. Only then can you develop alternative ways of framing points to see what best resonates with each segment.

Whether you are a parish, a diocese, advocacy group, educational institution, or a ministry, you can learn essential information about the people you serve.